visual storytelling
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‘Re-campaign” – re-used advertising canvasses tell a “new” story – Milan Design Week 2024
For years, studio mo man tai has been working regularly with the large format printing experts from “Big Impact”. Their credo; BIGGER equals BETTER, also means they don’t wait for innovations, they innovate themselves.
The outdoor XL canvasses they print normally find their way back into a full recycling process. But studio mo man tai asked themselves – why not breathe new life into the “background” of an past campaign?
The design duo laid the foundation for their re-designs by carefully selecting canvases that had an impressive original size of 18 x 46 metres and covered complete building facades in their first use. After experimenting with the heavy duty fabrics and deliberately cutting those to size, they created long, unique panels with visually appealing, pixelated details and colour gradients.
Through the use of different cutting and sewing machines, texts are more or less subtly presented on the background. By playing with the resulting layers, volumes, colour contrasts and graphics, studio mo man tai draw attention to new themes that deserve a “campaign”.
During Milan Design Week 2024 two projects of “Re-campain” will be presented at ISOLA’s location LAMPO (Via Valtellina 5). A forty meter long outdoor installation will bear one of ISOLA’s exhibition title with the appropriate question: “Is One Live Enough?” and in the indoor part of that exhibition an old (but more topical than ever) quote/prophecy of the Cree Indians will be on display, graphically and extra-large on canvas.
Supporting partners:BIG Impact BV and Fashion Tech Farm
Photos: Mandy Liebregts Fotografie
Dutch Design Week 2023 – “In Season” installation
Studio mo man tai teamed up with Regina Fischer; an illustrator based in Berlin (Germany) to realise a sparkling, colourful exhibition in our studio that is 100% built from leftovers we collected during our production.
This installation is made from acrylic mirror leftovers. Thanks to our supporting partner PyraSied Xtreme Acrylic
… more information about this project.
Photos: about.today
“1850 – 2020 > 1.5” monthly global mean temperature installation 2023
Don’t let the spectacle fool you – the look may be deceiving. Not everything is what it seems and the facade will fall when having a closer look.
This statistical data showing the global monthly temperature between 1851 and 2020 (compared to the average for 1850-1900) inspired us to build this sparkling installation. The overview represents the latest version of HadCRUT5 data showing the increase up to 1.5°C (and more) above pre-industrial values. We translated the data of every year into a coloured “pixel-line”- 5 to 6 pixels each month – based on 4 coarse bandwidth colours. Every “pixel” is one acrylic mirror leftover piece we collected from earlier projects.
The installation “1850-2020.1.5” is a visual statement. At first sight it’s about spectacle, mesmerizing beauty of thousands of sparkling, coloured mirrors, reflections and light …. but after taking a closer look the object will hopefully touch deeply… confront even.
Since years we design “acrylic mirror products and installations”. We take care to generate as little leftover material as possible during the production process. We have collected the parts of acrylic we could not re-use anymore for months and sorted these to be able to build this big, colourful, mirror installation. Colourful light reflections from the slowly moving pieces invite you to come have a closer look.
This installation is made from acrylic mirror leftovers. Thanks to our supporting partner PyraSied Xtreme Acrylic
Photos: Mandy Liebregts Fotografie
Dutch Design Week 2022
The installation “Face (Y)our Bright Future” is a visual statement. – “Even when we see the same thing, we don’t all see things the same.”
Video: Hardfield Productions
‘Too much is never enough’
An “out of the box” styling statement during Dutch Design Week 2021
Supporting partners: BIG Impact and PyraSied Xtreme Acrylic
‘GoodVibes’ – at de Bijenkorf / Eindhoven
During Dutch Design Week 2021
The installation by studio mo man tai invites the visitors and the passing audience at the Bijenkorf to pause, reflect on the present time and to enjoy a colorful visual installation during Dutch Design Week 2021.
The dynamic, reflective objects are made in such a way that no waste or residual material remains. “We think this should be the standard, it’s up to us as designers to take responsibility for that.”; indicates Ulrike Jurklies. The installation will be on display in the shop window of Bijenkorf Eindhoven during October 2021.
Come Closer … as intimacy takes you to the next level
During Dutch Design Week 2020
Video: Hardfield Productions
‘See-through’ – de Bijenkorf / Eindhoven
De Bijenkorf Eindhoven invited Ulrike Jurklies to co-create a shop window installation showcasing her furniture and objects, known from the project ‘See-through’, presented during Dutch Design Week 2017.
All these products were made from leftover material from the production of colored plastic sheets. Because of the different color gradients during the process, every object is unique.
The print on textile was produced by large-format print expert BIG Impact, 100% made from recycled PET bottles, printed with water-based ink.
Photos by Jeroen van der Wielen
ORCHIDS ‘Mourning takes time’
During Dutch Design Week 2015, Willemijn de Wit and Ulrike Jurklies (mo man tai) created an opulent visual experience with their ‘Orchids’ installation, which was realized in collaboration with VG Colours and Big Impact. The stunning exhibition is influenced by an innovative way of treating orchids with colour, a technique that was introduced to the market in 2009. VG Colours is well-known for this unique technique and have specialized the technique further within the design field. A new biobased wall covering called Gluetex Biovate also features in the exhibition. This wallpaper is personalized here by the mo man tai graphic by Ulrike Jurklies, who designed the vibrant orchid pattern for use with this new biobased wallpaper, as well as for application on a curtain textile within the exhibition.
In addition to being a fascinating display of new materials and techniques, the designers explain that the orchid installations shows the changing beauty of colour-influenced flowers as a symbol of mourning, “visualizing the overwhelming feeling that temporarily takes control of the whole body,” they explain.
Supporting partners: VG Orchids and BIG impact supersize printing
Dreamland
A visual exploration of the modern day skate scene initiated by Willemijn de Wit, Sarah Mesritz & Ulrike Jurklies. Dutch Design Week 2014. Together with Willemijn de Wit and Sarah Mesritz we took care of this project in a comprehensive manner, from coming up with the concept, all throughout the project’s development, and taking care of all of the final details. We were also responsible for initiating and curating the exhibition, which involved the set up and organization of four small shows dedicated to specific themes in the world of design and skateboarding: Yann Gross, Jelle Tuinhout, Roos Meerman, Ruben van der Scheer, Crealev, all of which shared a common focus on an artisanal experimental approach to design, a theme that is also very near to my own vision.
Photography Dirk van den Heuvel Graphics George&Harrison 3D visuals Damon van Drimmelen
Supporting Partners: BIGImpact supersize printing and Skatepark Area 51
‘Inspired by MIRO ’
material mood board for PyraSied Xtreme Acrylic 2022
“I try to apply colors like words that shape poems, like notes that shape music.” ~ Joan Miro
@pyrasied asked us to create “different” material mood boards to stage part of their wide range of high quality acrylics.
This one is a playful arrangement of Greencast® acrylic made from 100% recycled pre- and post-consumer acrylic.
The mobile “Inspired by MIRO” will be on display @materialdistrict 5-7 April in Utrecht – The Netherlands
‘FOGGY CITY’
material mood board for PyraSied Xtreme Acrylic 2022
@pyrasied asked us to create “different” material mood boards to stage part of their wide range of high quality acrylics.
This one is a arrangement of Versato® Myst acrylic – soft colours with a misty effect.
mo man tai Instagram feed
#visualstorytelling